Services: Digital Strategy, Audience Engagement
WHAT THEY NEEDED
To launch WNYC’s new radio show and podcast, hosted by Alec Baldwin, with special emphasis on developing a digital audience and on-air engagement strategies.
HOW I HELPED
Developed an aggressive social media and public relations strategy that dramatically boosted online distribution. Created a content posting schedule that led to consistent and sustainable growth across platforms.
IN THE END...
The show quickly became a chart-topper on iTunes, where it has remained since its first season. Its passionate audience has become a valuable distribution network, re-sharing episodes on social media channels.