Services: Digital Strategy, Audience Engagement

WHAT THEY NEEDED

To launch WNYC’s new radio show and podcast, hosted by Alec Baldwin, with special emphasis on developing a digital audience and on-air engagement strategies.

HOW I HELPED

Developed an aggressive social media and public relations strategy that dramatically boosted online distribution. Created a content posting schedule that led to consistent and sustainable growth across platforms.

IN THE END...

The show quickly became a chart-topper on iTunes, where it has remained since its first season. Its passionate audience has become a valuable distribution network, re-sharing episodes on social media channels.

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