To turn their yearly award program for 35 Innovators Under 35 into a strong, respected brand and community.

Surveyed every TR35 winner from the past 10 years and identified common needs and desires. Analyzed competition’s tactics and weak points. Developed strategies to monetize the TR35 program and boost brand recognition.

TR35 got an immediate engagement boost, along with a long-term roadmap for sustainable, scalable growth.