MIT Technology Review: TR35

Client

MIT Technology Review: TR35

What They Needed
To turn their yearly award program for 35 Innovators Under 35 into a strong, respected brand and community.

How I Helped
Surveyed every TR35 winner from the past 10 years and identified common needs and desires. Analyzed competition’s tactics and weak points. Developed strategies to monetize the TR35 program and boost brand recognition.

In the End…
TR35 got an immediate engagement boost, along with a long-term roadmap for sustainable, scalable growth.