To turn a 117-year-old magazine into a digital media power with greater appeal for its online audience.

Led a series of workshops to equip MIT TR staff with vital tools for success in digital environment, such as content framing in early editorial stages, on-site engagement during events, and social media distribution. Also helped set KPI goals and developed strategies for integrating digital video and podcasting into editorial content.

Social media audiences for MIT TR have steadily risen across all platforms, and new editorial experiments are conducted each month, often exceeding the magazine’s KPIs.