Services: Audience Engagement
WHAT THEY NEEDED
To standardize and consolidate their audience engagement strategy across social platforms for over 36 radio shows and podcasts, produced by both NYPR and its affiliated production companies.
HOW I HELPED
Trained over 100 staff members in best practices for editorial strategy on social media, including workshops on analytics, audience engagement, and KPI measurement. Equipped teams at different entities with technology and knowledge to collaborate and achieve common goals, specifically: to distribute news and culture to audiences in New York and around the world.
IN THE END...
Audience size increased by almost 10x over the course of two years. During the crisis of Hurricane Sandy, NYPR was able to reach millions of people across the tristate area with vital news and updates.