Services: Book Launch, Event, Audience Engagement
WHAT THEY NEEDED
To reinvent their brand’s strategy for digital and print distribution, following Newsweek’s acquisition by upstart IBT Media.
HOW I HELPED
Rebuilt a powerful legacy brand with tools for the digital age, with special emphasis on audience engagement and efficient content distribution. Built and trained internal teams to work effectively across newsrooms and platforms, using company’s first-ever community guidelines and guide to best practices.
IN THE END...
The print magazine relaunched with tens of millions of user views, and audience engagement skyrocketed thanks to stunts like a car chase staged across Los Angeles and a popular launch event at SXSW in Austin.