What They Needed
To transition from a traditional broadcast institution to a digital-focused one, while safeguarding its near-perfect reputation based on journalistic thoughtfulness and neutrality.
How I Helped
Built a comprehensive social strategy that helped PBS NewsHour appeal to a massive online audience without sacrificing the integrity of its reporting. Optimized channels from YouTube to Facebook with video-focused content sharing and consistent posting schedules.
In the End…
Audience growth was exponential and sustainable, and the quality of PBS NewsHour’s reputation was maintained, culminating with an Emmy nomination for its underwater livestream of the BP oil spill crisis, the only coverage of its kind in the world.