What They Needed
To protect their client from threats to her personal brand and digital security following a controversial lawsuit against her employer.
How I Helped
Crafted outward-facing content to sway public opinion in the client’s favor while minimizing legal exposure. At the same time, trained client in crisis messaging techniques and provided her with tools for protecting sensitive data.
In the End…
Over 1.8 billion messages were exchanged across social channels regarding our client’s case, and she emerged with over 100,000 new followers. She is now an in-demand speaker on women’s issues, with a guest host role on The View and a feature in TIME.