Services: Digital Strategy, Audience Engagement

WHAT THEY NEEDED

To modernize the agency’s “Voice of America” stations across Russia and the Middle East/North Africa region, using social media and digital marketing.

HOW I HELPED

Trained over 40 D.C.-based journalists and editors on digital strategy and brand building. Created a brand-new social media and engagement team and equipped them with the best tools and strategies for serving their audience. Led workshops that helped teams optimize new programs for digital-first television and radio broadcasts, with social media integration.

IN THE END...

Programs like Al Hurra, an Arabic-language satellite TV channel, and the Russian show “Podelis” proved to be major hits with their respective audiences, providing the team with a roadmap for social media outreach applicable to specific regions, languages, and desired demographics.

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