Services: Digital Strategy, Audience Engagement, Events

THE CHALLENGE

Originally a non-profit website providing non-partisan news about fiscal policy, The Fiscal Times transitioned to a for-profit news organization in 2013 and struggled to capture organic audience attention.

A BREAKTHROUGH

After evaluating the organizations editorial calendar, its team members strengths and its technology, I led the building and implementation of several simple technology tools for maximizing the impact of their small, dedicated team.

The organization is now successfully focused on creating more social-forward content, a revamped editorial schedule, redeveloping their website for a mobile-first (80%) audience and capturing user email addresses to build a marketable community.

Leave a Reply

Your email address will not be published.