The Fiscal Times
Originally a non-profit website providing non-partisan news about fiscal policy, The Fiscal Times transitioned to a for-profit news organization in 2013 and struggled to capture organic audience attention.
After evaluating the organization?s editorial calendar, its team members? strengths and its technology, I led the building and implementation of several simple technology tools for maximizing the impact of their small, dedicated team.
The organization is now successfully focused on creating more social-forward content, a revamped editorial schedule, redeveloping their website for a mobile-first (80%) audience and capturing user email addresses to build a marketable community.