Though backed by an impressive roster of talent, the team behind this 9-part Emmy-winning Showtime series were in need of a digital-forward audience engagement strategy that helped build a sense of urgency around the complex issues it tackles.

I built a team to support the digital launch of the documentary, working across a variety of channels: commissioning stories, establishing a strong social media presence, managing engagement with celebrities looking forward to launch, and building relationships with over 100 news sites and content platforms.

Most interesting of all, perhaps, was commissioning and leading on the creation of a digital comic that approached storytelling around the issues in the series in an exciting new way.