When you share like this, to Facebook, they count as a ‘traditional link’ and either gets bundled into a content grouping about the subject( eg ‘Christmas’ or ‘Newtown’) or gets buried by paid/visual content. You get between 5-10% of page audience for free, depending on how ‘relevant’ to the audience’s natural conversation things are.
1. Debate Bingo: It's your last chance to play WNYC's awesome #debatebingo (and to yell BINGO on Twitter by pushing a button), while enjoying editor Caitlin Thompson's wicked sense of humor…??
Hi all ??? Want to let you know about some new page features we launched.
Admin permissions allows you to designate different permission levels to other admins on your Page. There are five different permission levels: Manager, content creator, moderator, advertiser, and insights analyst. Note that at default, all admins will have the highest permission level??of Manager. Please take the time to decide the permission levels for the admins on your Page. You can view and change permission levels under Edit Page > Manage Admins.??You can find more information here:??https://www.facebook.com/help/?page=394501407235259.
Page post scheduling allows you to schedule your Page posts up to 6 months in advance, and as frequently as every 15 minutes. This is a great way for you to plan out your Page posts and prepare them in advance. You can find more information here:??https://www.facebook.com/help/?faq=389849807718635.
Also you may have seen that we now give people the ability to promote their post directly from the post rather than just going through the ads manager. You can learn more about promoted posts here:??https://www.facebook.com/help/promote
Please let me know if you have any questions and pass this on to anyone in your orgs.
- Archival content around breaking news events: You have it. Use it. Push to social media when something happens/changes. (Just like the obit system for news.) Crosspost on Reddit, G+, Facebook or Twitter as you like. Or all four if you have the wherewithal. Priorities: Twitter, Facebook, Reddit, G+, in that order. If it’s a techy story, post link to Techmeme. If politics, to Drudge or any other blog that might be interested. HuffingtonPost/Aol. are still good traffic drivers – as are Yahoo. The more marketing, the better. You know your local audience better than I do – whatever you read should be where we send your story.
- Three-five tweets per story per day. Quote, Fact, Headline + Link. This should be about 20% of your content; but try not to tweet more than 25 link-type posts per day. Go wild on engagement and talking to your fans when you have time. Be very obvious about activity windows (eg ‘we’re tweeting now'; we’re not tweeting now should be obviously different.)
- Facebook – every hour is the maximum. Once a day is the minimum. If you need to know details on how to post to Facebook correctly, here are instructions by me: http://j.mp/Inw1Mi A few things need to be updated but … you’ll figure that out. Hopefully. A note: post-timeline, you’ll get a lot more traction from photos than anything else you do. They’re definitely more sharable, and more likely to actually go viral on the site while crediting you.
- Things to remember: a. Make sure [collective we] own the photo or that it’s licensed creative commons and you have linked to the original owner. b. Shorten the URL that you post in the photo description. c. If your piece is old but you’re resharing it via the photo, make sure you set the date properly, then go back to it on the timeline and reshare it on your page. (Post photo. Set date, description, time. If that pushes it retroactive, find it on the timeline and reshare to your page with a note about ‘remembering when’). We do this so things are in order – for an experiment we may conduct this fall.
- Know your content: If something happens that’s tangential to the story, link to the breaking piece first, then link to your piece about it. If you have the space/ resources, write a post on your blog about it, linking to both pieces, and directing traffic to the appropriate place to listen to the rest of the story as it develops.