Facebook Posting: 3 quick ways to fight the algorithm … for free

When you share like this, to Facebook, they count as a ‘traditional link’ and either gets bundled into a content grouping about the subject( eg ‘Christmas’ or ‘Newtown’) or gets buried by paid/visual content. You get between 5-10% of page audience for free, depending on how ‘relevant’ to the audience’s natural conversation things are. 

To combat this (without paying), there are three strategies: 

a) The image. Images, especially of faces, do well, relatively, especially if tagged with the appropriate word/news stories. It also helps if the faces are larger than your thumbnail (typical web best practice, but it never hurts to remind you) and inherently viral /relevant.. This doesn’t work as well as it used to, but it’s a good plan a if the goal is either responses to a question or clicks back to the site (this is relative). If you do that, then install the bit.ly extension on chrome and it will tell you how many clicks you’re getting as you mouseover.

b) Text from the piece. This and this are examples of why we pull so much text from the pieces — if you post just a link, you’re not going to get any exposure because Facebook wants you to share ‘original’ content on their site. This does serve their audience better – at the expense of our clicks. Thus trying only to do it with content that’s more relevant and ‘serving’ of existing audience during a crisis. 

Generally I let this sit for two hours before linking to the relevant piece after the comments die down. The link kills the virality of the post so once you go there there’s no going back, but at the same time it’s an easy way to generate responses and quotables for stories/ storifies / etc. It’s also a good way to keep the page’s ‘clout’ up algorithmically between interesting content /stories etc. 

Questions? 

Three Things: #debates, @branch, Sentiment Grids

1. Debate Bingo: It's your last chance to play WNYC's awesome #debatebingo (and to yell BINGO on Twitter by pushing a button), while enjoying editor Caitlin Thompson's wicked sense of humor…??

Play #debatebingo tonight for the fourth – and final – time this campaign season – with @itsafreecountry http://wny.cc/Shsy2x ??

Have you played #debatebingo yet? It's your last chance before the elections – livechat from 8pm ET, debate after 9. http://wny.cc/Shsy2x??

2. I'm playing with @Branch today @FastCompany. ??We're talking about entrepreneurship (who isn't?), pivots and strategy. More importantly, though, it's an interesting trial of a tool that could be great for social media-enhanced, expert-lead livechats in the longer-run.??

The Branch:??http://j.mp/Shybhd | Embedded w/ context @FastCompany??http://j.mp/RXffqN??

(No, I don't know why my head is so askew in the header image.)??

If you want to build one for your media brand, the contact is Libby – libby@branch.com.

3. Sentiment grids: @smelendez hacked together a sentiment grid a few weeks back — with some interesting results. For tonight, you might like this one, about drones. http://project.wnyc.org/30iss-drones/??

How concerned are you that the use of #drones will hurt our image abroad? http://wny.cc/RXideE #30issues ??

It's part of the @DataNews + @BrianLehrer #30issues project — http://wnyc.org/issues??

Thanks,??

Kate

PS – If you're looking for the embed code for YouTube of tonight's events, it is here: http://www.youtube.com/embed/EGzUir6WGLQ??

–??

Ideas for international media brands shared with the world.

Me: kategardiner.com | My Company: dstl.it??|??Fun:??http://bit.ly/tumblinfil??

Twitter/Skype @kategardiner | Phone: 312 725 0146??

That Facebook Email Page Managers Have Been Looking For

Hi all ??? Want to let you know about some new page features we launched.

Admin permissions allows you to designate different permission levels to other admins on your Page. There are five different permission levels: Manager, content creator, moderator, advertiser, and insights analyst. Note that at default, all admins will have the highest permission level??of Manager. Please take the time to decide the permission levels for the admins on your Page. You can view and change permission levels under Edit Page > Manage Admins.??You can find more information here:??https://www.facebook.com/help/?page=394501407235259.

Page post scheduling allows you to schedule your Page posts up to 6 months in advance, and as frequently as every 15 minutes. This is a great way for you to plan out your Page posts and prepare them in advance. You can find more information here:??https://www.facebook.com/help/?faq=389849807718635.

Also you may have seen that we now give people the ability to promote their post directly from the post rather than just going through the ads manager. You can learn more about promoted posts here:??https://www.facebook.com/help/promote

Please let me know if you have any questions and pass this on to anyone in your orgs.

Thanks!

Top Five Things I Tell Media Makers To Do To Promote Stories on Social Media

There are a lot of questions people ask me regularly as we wander around the post-social media media landscape. Here are answers to many of them, generally about Twitter and Facebook promotion. They change. They vary. They will, probably apply to only some publishers. 
  1. Archival content around breaking news events: You have it. Use it. Push to social media when something happens/changes. (Just like the obit system for news.) Crosspost on Reddit, G+, Facebook or Twitter as you like. Or all four if you have the wherewithal. 

    Priorities: Twitter, Facebook, Reddit, G+, in that order. If it’s a techy story, post link to Techmeme. If politics, to Drudge or any other blog that might be interested. HuffingtonPost/Aol. are still good traffic drivers – as are Yahoo. The more marketing, the better. You know your local audience better than I do – whatever you read should be where we send your story. 

  2. Three-five tweets per story per day. Quote, Fact, Headline + Link. This should be about 20% of your content; but try not to tweet more than 25 link-type posts per day. Go wild on engagement and talking to your fans when you have time. Be very obvious about activity windows (eg ‘we’re tweeting now'; we’re not tweeting now should be obviously different.) 

  3. Facebook – every hour is the maximum. Once a day is the minimum. If you need to know details on how to post to Facebook correctly, here are instructions by me: http://j.mp/Inw1Mi 

    A few things need to be updated but … you’ll figure that out. Hopefully. 

    A note: post-timeline, you’ll get a lot more traction from photos than anything else you do. They’re definitely more sharable, and more likely to actually go viral on the site while crediting you. 

  4. Things to remember: 

    a. Make sure [collective we] own the photo or that it’s licensed creative commons and you have linked to the original owner. 

    b. Shorten the URL that you post in the photo description. 

    c. If your piece is old but you’re resharing it via the photo, make sure you set the date properly, then go back to it on the timeline and reshare it on your page. (Post photo. Set date, description, time. If that pushes it retroactive, find it on the timeline and reshare to your page with a note about ‘remembering when’). We do this so things are in order – for an experiment we may conduct this fall. 

  5. Know your content: If something happens that’s tangential to the story, link to the breaking piece first, then link to your piece about it. If you have the space/ resources, write a post on your blog about it, linking to both pieces, and directing traffic to the appropriate place to listen to the rest of the story as it develops.