Kate Gardiner

Founder.

Strategist.

Storyteller.

Founder

Kate Gardiner is the CEO and founder of Grey Horse, a full service communications agency telling stories that shape the world around us.

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Strategist

Kate is an expert in developing a brand communications strategy that commands attention for the right reasons, and redirecting wrong narratives in the event of a crisis.

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Storyteller

Kate began her career as a journalist with a keen understanding of how to craft a message that meets the moment across all media platforms, from legacy to social.

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Before the word ‘networking’ began evoking awkward conversations and silly name tags, it was just a fancy term for meeting new and interesting people and seeing what big ideas might transpire. Kate’s curiosity has led her to surround herself with an ever-growing group of people doing cool things in cool places, that maybe you’d like to know too. Across her social channels, you’ll find fabulous events, photos, books to devour, interviews with other thought leaders, and excellent advice for your brand. And the occasional horse or sheep.

Big Ideas

Martha Stewart, Cover Girl

As a person who rides horses in New York, I feel somewhat of a connection to Martha Stewart. She keeps her horses at the place where I ride upstate (what some might call a seal of approval), and the nearby Bedford Riding Lanes Association’s annual “biggest prize” at its gala is the chance to go riding with her. I have yet to even attempt to win, but there’s plenty of Martha to go ‘round for the casually interested observer.

Why, as a consciously different candidate, is she still having to conform to the established standard?

What should communications workers know about working with journalists?

I probably know at least 27 people named Sam in the media world. Not sure what percentage of the Sams are journalists and what percentage are comms, but #Journalist Sam and #PR Sam both have delivered soliloquies at parties complaining about each other. I like the Sams Collective too much to take sides (and I’ve been on both sides myself). Here’s to some diplomacy instead, in the service of a good story for all!

Comms people are trained to serve up a story in the interest of their client.

One Call

This week I’m away from my part-time home in Florida, and so is our governor. While I am aligning with leftist hearts and minds in New York, he is rallying the conservative masses on his book tour.

Sure, your one call feels small. But it feels bigger when you know its effect, doesn’t it?