Women's rights
Photograph by Kate Gardiner
Founder · Strategist · Storyteller
Shape the story. Change what happens next.
Crisis communications, responsive strategy, and storytelling for family offices, corporations, individuals, and their brands.
The public-interest commitment
Serious work, with time reserved for the public good.
The model established at Grey Horse continues at Last Word: twenty percent of agency time is donated to causes we care about. It is a working commitment, not a campaign.
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Founder
Kate is the CEO and founder of Last Word, formerly Grey Horse, a full-service communications agency telling stories that shape the world around us.
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Strategist
Kate is an expert in developing a brand communications strategy that commands attention for the right reasons, and redirecting wrong narratives in the event of a crisis.
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Storyteller
Kate began her career as a journalist, with a keen understanding of how to craft a message that meets the moment across all media platforms, from legacy to social.
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Featured writing
Women's Leadership Center Unveils Architectural Renderings of Lakefront Space
Kate's latest piece for At the Lake Magazine — part of a body of work that runs from PBS NewsHour and WBEZ to the Lake Geneva Regional News.
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Campaigns, books, and moments from Last Word and Grey Horse
#FreeBritney
This is why you know the word conservatorship.
Crisis Comms · Event Production
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Gretchen Carlson
A high-profile example of the #metoo movement
Public Relations · Digital Strategy · Book Launch
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United Nations
Creating audience engagement for an esteemed international organization
Digital Strategy · Audience Engagement · Media Consulting
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TED Countdown
Convincing people who normally don’t care about climate change … to care
Digital Strategy · Paid Social · Influencer Management
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The Ocean Agency & Chasing Coral
Coral reef conservation, from National Geographic to the Oscars shortlist.
Public Relations · Ghostwriting · Brand Voice
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Amnesty International USA
Reviving the Media Awards to honor human rights reporting and a free press.
Audience Engagement · Public Relations
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