Case study
Aftershock
Bringing an audio thriller back for its second season.
The challenge
Nomadic Engine's audio thriller Aftershock needed a media and audience campaign for its second-season launch with iHeart.
The insight
The cast is a route into entertainment and genre media, and ready-to-share assets let the people who made the show introduce it themselves.
The solution
Last Word Communications built a pre-release one-sheet, drafted the press release with iHeart, prepared talking points, and created custom graphics and a social toolkit for cast, crew and supporters, including 30- and 60-second trailer audiograms in feed and story formats. The campaign earned show-specific coverage with Undead Walking and a Talkhouse op-ed centered on Aftershock.
Services
- Podcast Launch
- Media Relations
- Social Strategy
- Content Production
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