Case studies

Books · Celebrity · PR

A high-profile example of the #metoo movement

Media · Consulting · Events

A 120-year-old magazine changes for this century

Crisis · Events · Celebrity

This is why you know the word conservatorship.

Media · Social Media · Marketing

Convincing people who normally don’t care about climate change … to care

Events · Organizations

Taking on event production, so artists and activists shine.

Events · Books · Celebrity

The best book launch … ever? Shonda Rhimes approves!

Media · Marketing · Organizations

The art of creating buzz

Events · PR · Organizations

Reviving the Media Awards to honor human rights reporting and a free press.

Books · Social Media

Building a social media campaign for an academic author’s book exploring urgent public policy.

Events · Social Media · Organizations

When the pandemic canceled the fundraiser for this LGBTQIA+ legal aid firm, Grey Horse took the party online, creating a virtual event and campaign that exceeded their fundraising goals.

Events · Social Media · PR

Protecting the environment, honoring the worst in greenwashing

Crisis · PR

A private family, a public death … what comes next?

Books · Events · PR

New York Times gender editor Jessica Bennett threw a “feminist wedding” for her first book.

PR · Media · Organizations

A burgeoning sustainable travel start-up needed Grey Horse to share their story for partnerships and growth.

Events · Media · Organizations

The art of creating buzz

Books · PR · Marketing

As a company named after our founder’s beloved horse, Grey Horse was well positioned to market this middle-grade book to fellow horse girls.

PR · Media · Crisis

The legacy of Roe vs. Wade

PR · Celebrity · Media

Morgan Stickney, a gold medal Paralympian, had an incredible story, and it was time to shape it for a growing audience.

PR · Media · Marketing

A humanitarian charity needed to tell its story about their work during wartime.

PR · Media · Social Media

In a post-Dobbs world, empowering a digital campaign to keep women informed about options for their reproductive rights.

Film · PR · Social Media

To promote this unique film made during the pandemic, and funded by museum commissions, Grey Horse worked to shape the discussion around its premieres.

Books · PR · Social Media

Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.

Books · PR

Spreading the word that anger can be a tool of personal and societal change.

Books · PR

Creating the next financial “it” book.

Events · Social Media

Grey Horse produced the first New City conference for the interdisciplinary futurist organization 2020 Visions, curating three days of thinkers, innovators, and creators for an audience of 500+ virtual attendees

Books · PR · Launch

A book on AI is an opportunity to become a global leader in business consulting.

Film · Media · Social Media

Getting viewers for an original series empowering viewers to help take action against child marriage.

Media · Consulting · Social Media

Creating audience engagement for an esteemed international organization

Books · PR · Social Media

Bringing the story of Black women’s political power to a wide audience

Events

Showing off the best of Japan to New York City

Podcasts · PR · Celebrity

With Grey Horse’s influence, comedian and writer Ginny Hogan parlayed her fiction podcast debut, Yes We Mustard, into raising her profile amongst industry tastemakers.

Media · Social Media · Consulting

Building an audience team for a legendary magazine's second life.

TV · Media · Social Media

Putting social media on screen for a live talk show across the Middle East.

Podcasts · Consulting · Media

A multimedia strategy to make an ocean scientist the voice of her region.

Media · Consulting · Website

Weaning a newsroom off paid traffic.

Podcasts · Media · Consulting

Renewing a public radio institution with a team of one.

TV · Media · Consulting

Social strategy and editorial reform, in English and Arabic.

PR · Media · Social Media

Making blood safety legible to the public during a pandemic.

Books · PR · Launch

A Harvard Business School book that reached beyond the academy.

Books · Events · Social Media

Fifty events and a first print run sold out in a week.

PR · Social Media · Consulting

A personal brand built to increase deal flow.

Podcasts · PR · Social Media

Launching Shirley Manson's music interview podcast.

Podcasts · PR · Launch

A chart-topping investigation into multi-level marketing.

Podcasts · PR · Social Media

A finance firm's podcast, polished and accessible.

Website · Marketing · Consulting

A website for Alan Alda's method of teaching people to connect.

Events · Consulting · Organizations

Intimate dinners to fund an endowment.

PR · Events · Media

A European audio platform's US arrival.

Books · PR · Events

40+ placements for a founder's first book.

Books · PR · Media

A book and a promotion, turned into a mentor's platform.

Media · Social Media · Consulting

36 brands, one audience practice, 10x growth.

Media · TV · Social Media

Training a global newsroom for the digital era.

Podcasts · PR · Launch

A podcast about the people who build things in Los Angeles.

Film · PR · Social Media

Coral reef conservation, from National Geographic to the Oscars shortlist.

Crisis · PR · Social Media

Crisis communications for #MeToo's landmark cases.

Podcasts · PR · Social Media

Alec Baldwin's interview show, launched to the top of iTunes.

PR · Marketing · Social Media

Unified messaging for an innovative mental health practice.

Books · PR · Launch

A hashtag turned book, launched through a cancelled spring.

Marketing · Consulting · Media

Asking readers to pay, in words that worked.

PR · Marketing · Consulting

A digital closing startup, introduced without threatening the industry.

Website · Crisis · PR

A site to carry an explosive corruption case.

TV · Film · PR

An Emmy-winning climate series, and the audience it built.

Events · Marketing · Podcasts

Live programming, reinvented for a year indoors.

Events · PR · Social Media

A global pageant brand, modernized for a new audience.