Case study
Operation White Stork
A humanitarian charity needed to tell its story about their work during wartime.
Link active · last checked September 22, 2026
The challenge
Operation White Stork evacuates civilians from the Ukranian war zone and donates medical supplies to the front lines, but they didn’t know how to tell their story to a hungry audience.
The insight
People want to help humanitarians, but sometimes the groups need effective communication first.
The solution
When Operation White Stork was chosen as the partner charity for the Kyiv City Ballet’s U.S. tour, Grey Horse built out their media: starting with online graphics, marketing materials, and email templates, they were able to bring supporters out to the Chicago stop, and raised over $40,000 in a single evening.
Services
- Digital Strategy
- Print Design
- Press
- Media Consulting
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