Case study
Pat Mitchell: Becoming a Dangerous Woman
Fifty events and a first print run sold out in a week.
Link active · last checked September 22, 2026
The challenge
Media executive and TEDWomen curator Pat Mitchell wanted her memoir — telling her own #MeToo stories for the first time — to reach women and girls around the world.
The insight
A life spent building networks should be launched through them.
The solution
Grey Horse shared Pat's story across social media in a way that supported her initiatives, including WomenLeadClimate.org, and managed her schedule, book sales, and digital promotion across more than 50 events — from small bookstores to a launch party with Eve Ensler hosted by Donna Karan. The book sold over 12,000 copies in pre-order and first week, fulfilling its first print run.
Services
- Book Launch
- Event Production
- Social Media
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