Case study
UNICEF Content Launches
Getting viewers for an original series empowering viewers to help take action against child marriage.
Link active · last checked September 22, 2026
The challenge
UNICEF produced Vaillante , a West African series about the issue of child marriage – and they wanted to reach a worldwide audience.
The insight
To reach potential fans, you need to find out where they are – whether it’s on YouTube or at film festivals.
The solution
Grey Horse created a multi-pronged strategy, covering multi-lingual PR outreach across a dozen countries, film festivals, virtual events, and social media – all to make sure it reached the African diaspora and beyond. A New York City premiere grabbed Western attention with UN luminaries and influencers as speakers, and ultimately their online engagement was through the roof.
Services
- Digital Strategy
- Event Production
- Press
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