Case study
AARP
The art of creating buzz
Link active · last checked September 22, 2026
The challenge
This legendary insurance company needed to redefine the future of its media properties, including its physical magazine - which still has the highest circulation of all magazines in the world.
The insight
As Americans age, brands will need to adjust their media offerings to match.
The solution
Grey Horse conducted a series of consulting workshops to shape the future of the AARP Magazine, and help them evaluate which new tech and platforms to adopt. AARP changed its forward strategy, anticipating generations of humans who are technologically savvy and fun, envisioning a future where content is king - and entirely online. Many aspects of this strategy can be seen live in AARP’s newest products.
Services
- Digital Strategy
- Media Consulting
- Business Strategy
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