Sheynnis Palacios being crowned Miss Universe on stage, arms raised
The challenge
The Miss Universe Organization needed to reach beyond its traditional broadcast audience and engage a younger, digital-first public without losing the prestige of a decades-old global brand.
The insight
A legacy event earns new relevance when its stories live where the audience already is.
The solution
Grey Horse built a digital and social strategy around the pageant's contestants and their stories — real-time coverage, platform-native content, and press outreach that carried the event far beyond the telecast, growing engagement across every channel while protecting the brand's stature.
