Case study
Afropop Worldwide
Renewing a public radio institution with a team of one.
Link active · last checked September 22, 2026
The challenge
Ratings for the long-running music show were down across the board, and the digital team was a single producer supported by seasonal interns, serving over a million users a year.
The insight
Twenty years of archive is an asset if someone can read the numbers.
The solution
Through a year of monthly calls and check-ins, the digital producer learned to use analytics to evaluate his own work, launched a regular production email reaching both listeners and journalists, and modernised the website and social strategy. Traffic spiked, listener communication increased many times over, and the organisation's main grants were renewed.
Services
- Audience Engagement
- Media Strategy
- Coaching
Working on something similar? Start a quiet conversation.