Case study
Cerus Corporation
Making blood safety legible to the public during a pandemic.
Link active · last checked September 22, 2026
The challenge
Cerus Corporation (NASDAQ: CERS) has spent 30 years safeguarding the world's blood supply with the INTERCEPT Blood System, but wanted US audiences — the public and hospital administrators alike — to understand why blood safety matters.
The insight
Complicated medical language is the barrier; translation is the strategy.
The solution
Grey Horse worked with Cerus' executive leadership on an audience engagement and public relations strategy that translated INTERCEPT for non-specialist audiences, plus social assets supporting media placements and moments like #WorldBloodDonorDay. With media training for the C-suite, Cerus appeared as blood safety experts on CNBC's Mad Money, KCBS San Francisco, the Untold Stories of Innovation podcast, and in the Miami Herald.
Services
- Public Relations
- Media Training
- Social Media
- Audience Engagement
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