Case study
Al Hurra / MBN
Putting social media on screen for a live talk show across the Middle East.
Link active · last checked September 22, 2026
The challenge
A relaunched live television show needed an on-screen social media strategy for a very large audience across the Middle East and North Africa.
The insight
Broadcast and social work best when the audience can see itself on screen.
The solution
A team was assembled to build social and digital solutions for MBN's flagship talk show and maximize its impact online. After a series of sessions with the network's digital skunkworks, the show added social-driven on-screen elements that were entirely new to the company — part of a larger contract that revitalized several programs through the Broadcasting Board of Governors' Department of Innovation.
Services
- Social Media Strategy
- Media Consulting
- Broadcast
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