Case study
The Waitt Institute
A multimedia strategy to make an ocean scientist the voice of her region.
Link active · last checked September 22, 2026
The challenge
The Waitt Institute and marine biologist Ayana Elizabeth Johnson needed their digital strategy evaluated and rebuilt for audiences across the Caribbean, the US, and international policy circles.
The insight
Where literacy, bandwidth, and geography vary widely, audio and visuals travel furthest.
The solution
A comprehensive content strategy centred on Dr. Johnson's voice: a Waitt Institute podcast distributed to Caribbean and US radio and iTunes, a daily visual publishing rhythm across branded channels, tiered newsletters for island residents, fishermen, and policymakers, a mobile-first weather alert system carrying relevant content, and educational programming built to air during storms.
Services
- Digital Strategy
- Audio Production
- Content Strategy
- Audience Engagement
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