Case study
Allison Gilbert: Listen, World!
A book launch connecting women's history with today's readers.
The challenge
Listen, World!, by Allison Gilbert and Julia Scheeres, needed a launch that reached readers interested in women's lives, journalism and history, while extending Allison's platform beyond her earlier grief-focused work.
The insight
One historical story can reach several contemporary audiences, if each is given its own way in.
The solution
Last Word Communications developed the launch strategy: interviews, reviews, excerpts and endorsements mapped across literary, women's leadership, journalism and California audiences, paired with an author-event calendar and social content built around the book's research and tour. Advance copies, excerpts and endorsements gave each audience a different route into the same book, while connecting it with Allison's existing grief readership.
Services
- Book Launch Strategy
- Media Relations
- Author Positioning
- Social Strategy
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