Case study
Metaculus
Making forecasting useful beyond the forecasting community.
The challenge
Metaculus needed to explain its forecasting work to broader technology, business and public-interest audiences while supporting its own community and recruitment.
The insight
Concrete collaborations give the public a way into forecasting.
The solution
Over six months, Last Word Communications translated forecasting into specific public questions, from US-China relations to public-health risks and the flu season, and pitched them to media. The team produced weekly Twitter and LinkedIn content, branded graphics, paid recruitment and tournament advertising, press releases, staff biographies and interview-led blog profiles, and planned networking happy hours from venue to run of show.
Services
- Media Relations
- Social Media
- Copywriting
- Advertising Content
- Event Planning
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