Clean Creatives and Fossil Free Media needed a production partner to create the F-list awards, a virtual awards honoring the "best" in greenwashing for major brands and agencies.
The insight
A creative approach to an urgent issue can draw audiences and awards.
The solution
Grey Horse coordinated talent, tech, digital assets, messaging and public relations, and created a social ad campaign mocking “For Your Consideration” awards season ad submissions that made AdWeek 's Ad of the Week newsletter. The show won two Shorty Awards and was featured as a Fast Company World Changing Idea.
