Case study
Clean Creatives
Protecting the environment, honoring the worst in greenwashing
Link active · last checked September 22, 2026
The challenge
Clean Creatives and Fossil Free Media needed a production partner to create the F-list awards, a virtual awards honoring the "best" in greenwashing for major brands and agencies.
The insight
A creative approach to an urgent issue can draw audiences and awards.
The solution
Last Word Communications coordinated talent, tech, digital assets, messaging and public relations, and created a social ad campaign mocking “For Your Consideration” awards season ad submissions that made AdWeek 's Ad of the Week newsletter. The show won two Shorty Awards and was featured as a Fast Company World Changing Idea.
Services
- Event Production
- Digital Strategy
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