Case study
CUTT
A music campaign joining releases, live shows and an artist's own channels.
The challenge
The musician CUTT needed a recognizable artist identity and coordinated promotion for new singles, music videos and Los Angeles performances.
The insight
Releases and live shows are recurring moments, and press, tickets, visuals and social all need to tell the same story.
The solution
Last Word Communications produced a media kit and one-sheet, pitched releases and shows, and coordinated performances at venues including the Viper Room and Whisky A Go Go, from venue and promoter liaison to ticket pages, guest lists and promotional materials. The team built an email list, coordinated print, digital, radio and out-of-home advertising, worked on the artist's website and branding, produced social calendars, graphics and video, and secured interviews with VoyageLA and The Table Read.
Services
- Artist Positioning
- Music Publicity
- Show Promotion
- Social Content
- Website and Brand Coordination
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