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Case study
Charlie Feng
Turning a founder's experience into a personal media platform.
The challenge
Charlie Feng wanted a personal-brand campaign bringing his entrepreneurial experience to media, podcast and conference audiences.
The insight
A founder profile needs both a clear story and the preparation to tell it.
The solution
Last Word Communications built the communications strategy, pitched more than 200 reporters and podcast teams, and prepared interview backgrounders and advice, including for an appearance on FinLedger. The work also covered a social audit and LinkedIn recommendations, a conference pitch, a cryptocurrency op-ed outline, and a Forbes 30 Under 30 application with nominator outreach.
Services
- Personal Brand Strategy
- Media Relations
- Interview Preparation
- Social Strategy
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