Case study
DTLA: Make It Yours
Filling 10,000 new units in downtown Los Angeles.
No longer online
The campaign site has since been taken down. The story below is the record of the work.
Last checked September 22, 2026
The challenge
With more than 10,000 units coming online, downtown LA risked soaring vacancy rates that would stall the city's renaissance.
The insight
People move downtown for a life, not a floor plan.
The solution
With the Downtown Center Business Improvement District, Grey Horse built the "Make it Yours" campaign targeting office, residential, and retail demand — a DTLA Open House weekend with in-unit experiences sponsored by local businesses, a pop-up program, interactive broker kits, a social content series, and a complex campaign website with scheduling and brand integration for multiple parties.
Services
- Marketing Strategy
- Event Production
- Web Development
- Social Media
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