A company known for live programming and salon dinners needed to keep reaching its community of 29,000 subscribers through the COVID-19 pandemic.
The insight
Flexible timing is accessibility — caregivers show up when the schedule bends.
The solution
Grey Horse launched a virtual Fireside Chat series with authors and leading professionals, with flexible air times and every conversation made public via YouTube and Medium. Seven events covered Tech Shabbat with Tiffany Shlain, the future of the music economy, covering COVID-19 with Al Jazeera's Asad Hashim, and job-hunting tips with Meredith Fineman.
