Case study
Endpoint Closing
A digital closing startup, introduced without threatening the industry.
Link active · last checked September 22, 2026
The challenge
Endpoint, founded by BCG Digital Ventures and First American, needed to enter larger real estate markets as an exciting digital solution rather than a threat to traditional closings.
The insight
In a regulated industry, positioning is diplomacy.
The solution
Last Word Communications placed Endpoint's first earned media in industry publications including Inman and BusinessWire, wrote and edited op-eds, statements, and releases, and worked with the growth team on a brand voice, editing strategy, and workflow that respected regulatory constraints while turning the C-suite into thought leaders.
Services
- Public Relations
- Brand Voice
- Content Strategy
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