Endpoint, founded by BCG Digital Ventures and First American, needed to enter larger real estate markets as an exciting digital solution rather than a threat to traditional closings.
The insight
In a regulated industry, positioning is diplomacy.
The solution
Grey Horse placed Endpoint's first earned media in industry publications including Inman and BusinessWire, wrote and edited op-eds, statements, and releases, and worked with the growth team on a brand voice, editing strategy, and workflow that respected regulatory constraints while turning the C-suite into thought leaders.
