Transact — "the debit card for digital media" — partnered with The Santa Barbara Independent to test small payments for journalism before a national launch.
The insight
Readers will pay for what they have loved for free, if you ask them plainly.
The solution
Grey Horse wrote the public-facing monetisation copy for both parties: notifications, pop-ups, emails, newsletters, and press releases. The material worked well enough to be repurposed across Transact's other publishing partners, and the pilot became a successful proof of concept.
