Journalist Gretchen Carlson wanted her book, Be Fierce , to launch a movement against sexual harassment in the workplace in real life and virtually.
The insight
A compelling story can reach across the aisle.
The solution
Grey Horse created a custom, personalized website highlighting Gretchen’s accomplishments, a social media outreach campaign, and a digital reputation management strategy that took her audience into the millions, beyond political polarization. She reached millions, recorded a TED talk, and the book was a New York Times and Amazon bestseller.
