The CNN commentator wanted to attract attention to her research on polarization in her new book, and she needed a media-saavy launch to do it.
The insight
Sometimes big ideas need a big, splashy gala to make a mark.
The solution
Last Word Communications created and produced a 500-person gala at the Guggenheim in New York City, co-hosted by Shonda Rhimes and Katy Perry, with over $500,000 dollars worth of sponsorship from brands. The event received high level coverage in prominent publications.
