Case study
Charleston: Waste, Water, and the Coming Storm
Building a social media campaign for an academic author’s book exploring urgent public policy.
Link active · last checked September 22, 2026
The challenge
Susan Crawford may be a Harvard Law Professor and a tech and public policy expert, but she needed to build her reach for her newest book about Charleston, policy, and the environment.
The insight
An existing public platform can be grown via ghostwriting and the right engagement opportunities.
The solution
Grey Horse amplified Charleston’s presence through a dynamic social media campaign showcasing reviews, appearances, and talks using compelling graphics and audiograms. Susan’s author profile gained traction with ghostwriting and strategic social media assistance, ensuring timely content and broad engagement.
Services
- Audience Engagement
- Digital Strategy
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