As a company named after our founder’s beloved horse, Last Word Communications was well positioned to market this middle-grade book to fellow horse girls.
Popular middle-grade author and horse girl Carrie Seim wanted to promote her book Horse Girl.
The insight
Audiences come when you creatively lean into the unconventional specifics of a product.
The solution
Last Word Communications utilized our own equestrian network to produce marketing materials, including promo photos and a video featuring a runaway horse, and our unique approach got Carrie featured by Penguin Random House, TikTok videos, podcasts, reviews, equestrian influencers, and more.
