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Case study
Josefine Campbell: The Power Barometer
An American book launch aimed at the people making business decisions.
The challenge
Josefine Campbell wanted the American launch of The Power Barometer to bring her science-backed work to potential clients, including executives, HR professionals and project-management leaders.
The insight
Book publicity works hardest when it is aimed at the people who might hire the author.
The solution
Last Word Communications was engaged to plan media and public relations for the US launch: developing storylines, reviewing her website and biography, and building a program across business media, podcasts, speaking, LinkedIn and her newsletter.
Services
- Book Launch Strategy
- Media Relations
- Thought Leadership
- Social Strategy
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