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Case study
OkCupid
Tier-one press for a dating app that matches on values.
The challenge
OkCupid set a high bar: three to five deep, tier-one stories that moved the business, on top of its brand campaigns.
The insight
What daters care about is news. Dating data is culture data.
The solution
From August 2021 to May 2022, Last Word Communications ran media relations for OkCupid's "Every Single Person" campaign launch and supported the LG x OkCupid campaign with comedian Phoebe Robinson. The team pitched OkCupid's data on daters' politics and abortion rights. Coverage during the engagement included Inc., Ad Age and Adweek.
Services
- Public Relations
- Media Relations
- Campaign Launch
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