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Case study
MIT Technology Review: CRISPR Decoded
Explaining gene editing in bite-sized video.
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Link active · last checked September 22, 2026
The challenge
MIT Technology Review needed to bring groundbreaking science and technology writing to a wider audience without losing its reputation for rigour.
The insight
Complexity is not the enemy of reach — density is.
The solution
Grey Horse pitched and launched a series of explainer videos, producing CRISPR Decoded with Chilean animation house Sulfurica. The guides educated wide audiences about the DNA editing technology, and engagement rates far exceeded the publication's baseline.
Services
- Content Production
- Video Production
- Audience Engagement
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