Case study
Brooklyn Minds
Unified messaging for an innovative mental health practice.
No longer online
The practice's website is no longer serving securely, so we've left the link off. The story below is the record of the work.
Last checked September 22, 2026
The challenge
Brooklyn Minds, founded by a Harvard-trained psychiatrist, needed consistent messaging across its website, social media, and press.
The insight
In mental health, trust is built through plain, steady explanation.
The solution
Grey Horse ghostwrote blogs and newsletters covering the practice's programs — including its leading role in transcranial magnetic stimulation — and produced media alerts, public statements, and an event series. Placements followed in Slate, Teen Vogue, and Business Insider, alongside a digital strategy for the practice's telehealth programs and its Pandemic Check In Podcast, featured in Vulture.
Services
- Public Relations
- Ghostwriting
- Digital Strategy
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