One of the country's premier employment law firms needed messaging and digital reputation management for clients in intense crisis communications situations.
The insight
In a legal crisis, the public narrative moves faster than the docket.
The solution
Grey Horse developed messaging and digital reputation strategies across the firm's cases, producing billions of media impressions and more than 50 pieces of coverage devoted specifically to client comments on social media — establishing Smith Mullin as the firm best equipped to handle high-profile sexual harassment suits.
