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Case study

Make It In LA

A podcast about the people who build things in Los Angeles.

Listen on Spotify

Link active · last checked September 22, 2026

Cover artwork for The Art of Manufacturing podcast: host Krisztina "Z" Holly smiling against a green background with the show title in bold type.

The challenge

Entrepreneur Krisztina "Z" Holly was chosen by the Mayor of Los Angeles to lead a region-wide initiative promoting manufacturing and business ownership.

The insight

Manufacturing sounds abstract until you hear the people doing it.

The solution

Grey Horse helped launch her podcast, The Art of Manufacturing, showcasing leaders in sustainable energy, nutritional science, and aerospace. It earned coverage in multiple influential publications and a five-star iTunes rating.

Services

  • Podcast Launch
  • Public Relations
  • Audience Engagement

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