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Case study
Social Media for a TV Star (Confidential)
46 million impressions for a beloved character's actor.
The challenge
A celebrity known for playing a globally beloved fictional character needed a social strategist to revive their platforms ahead of a major press tour.
The insight
A fandom rewards generosity — archive material, honesty, and presence beat polish.
The solution
Grey Horse built a strategy across Instagram, Twitter, and Facebook to attract younger audiences, increase media visibility, and serve the fandom — Facebook Watch Parties, Instagram Stories, pandemic and advocacy content, original shoots, and decades of behind-the-scenes archive. The work generated over 46 million impressions, with posts picked up by People, Us Weekly, and Page Six.
Services
- Social Media Strategy
- Content Production
- Audience Engagement
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