Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.
The insight
Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.
The solution
An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.
