Cover of Soraya Chemaly's book Rage Becomes Her: The Power of Women's Anger
The challenge
Progressive leader Soraya Chemaly wanted her first book to help women around the world embrace their anger.
The insight
Feminist theory works online, and a distinctly feminist perspective draws a passionate audience.
The solution
An aggressive digital campaign, with a social media calendar tailored to tour appearances, helped Sorarya’s book break out and gain coverage from dozens of publications. After a New York book launch and a TEDWomen talk, Soraya’s book hit the top of the Amazon charts.
