Case study
Reckoning: The Epic Battle Against Sexual Abuse and Harassment
Legendary author, lawyer, and cultural critic Linda Hirshman charged Grey Horse with promoting her book, the first history book about the #MeToo movement.
Link active · last checked September 22, 2026
The challenge
The first history book about the #MeToo movement, Linda Hishman’s Reckoning , needed a publicity push to match its groundbreaking content.
The insight
Build upon a book’s branding to create memorable merchandise that people can take home from events.
The solution
Grey Horse celebrated the #reckoning through a PR, digital, and social campaign, pitching Linda for high-profile events at major bookstores and venues, and designing a website as well as swag like graphic buttons to hand out to the crowd. With these events driving the buzz, the book received acclaim from publications like T he New York Times to Kirkus Reviews .
Services
- Audience Engagement
- Book Launch
- Content Production
- Digital Strategy
- Press
- Public Relations
- Web Development
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