The Jump, hosted by Garbage's Shirley Manson for Mailchimp Presents and Little Everywhere, needed a first-season launch that cut through a crowded music podcast field.
The insight
Great guests are the story — pitch the conversation, not the show.
The solution
Grey Horse ran weekly social and media outreach around episodes featuring Courtney Love, Karen O, and Neko Case, earning placements in Vulture, Billboard, PopCulture.com, Songwriting Magazine, and Variety.
