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Case study

The Dream

A chart-topping investigation into multi-level marketing.

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Link active · last checked September 22, 2026

The Dream

The challenge

Jane Marie, Dann Gallucci, and Little Everywhere made a deeply reported, deeply personal podcast about MLM companies — and needed the world to find it.

The insight

Investigative reporting earns coverage when the personal stakes are visible.

The solution

Grey Horse built a comprehensive public relations strategy that landed tier-one placements in Vanity Fair, Rolling Stone, BBC America, The Los Angeles Times, and Vox Media. The Dream topped Apple Podcasts' charts for weeks and made Apple's Best Podcasts of 2018 and The Atlantic's 50 Best Podcasts of 2018.

Services

  • Public Relations
  • Podcast Launch
  • Audience Engagement

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