Cover artwork for the podcast The Dream with Jane Marie
The challenge
Jane Marie, Dann Gallucci, and Little Everywhere made a deeply reported, deeply personal podcast about MLM companies — and needed the world to find it.
The insight
Investigative reporting earns coverage when the personal stakes are visible.
The solution
Last Word Communications built a comprehensive public relations strategy that landed tier-one placements in Vanity Fair, Rolling Stone, BBC America, The Los Angeles Times, and Vox Media. The Dream topped Apple Podcasts' charts for weeks and made Apple's Best Podcasts of 2018 and The Atlantic's 50 Best Podcasts of 2018.
