UK-based leadership expert Nick Chatrath wanted to use his new book on AI to attract clients for his executive training firm.
The insight
Turning specialized ideas into public speeches and op-eds for a general audience is a way to multiply an author’s audience beyond their particular expertise.
The solution
The media outreach campaign for Nick’s book was focused on placements in U.K. and U.S. outlets focused on tech, a LinkedIn content strategy, and speaking events at major conferences like SXSW–all of which amplified Nick’s message and helped him reach his specialized audience.
