Case study
Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All
Bringing the story of Black women’s political power to a wide audience
Link active · last checked September 22, 2026
The challenge
John Hopkins professor and legal historian Martha S. Jones needed the right promotion for her new book, a groundbreaking history of Black women’s pursuit of political power – and she wanted to highlight Black women voters, suffragettes, and activists.
The insight
The right political moment can make a historical story take on new relevance.
The solution
The events team booked a packed launch book tour, from a special VIP party to bookstore appearances to reddit AMAs – but the biggest leverage came from the media strategy that put Martha on WNYC and NPR to discuss voting and politics in 2020.
Services
- Press
- Book Launch
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